Berkshire Hathaway Automotive Marketing is a collaborative team of professionals who each have an “ownership” mentality of their responsibilities in managing their accounts. The dealer clients Berkshire Hathaway Automotive Marketing provides services for are the industry’s most successful and entrepreneurial dealerships in several markets around the country.
This Phoenix-based position requires a self-motivated, detail-conscious individual who will manage accounts and assist with all deliverables for each account including production, plans and media strategy. The majority of the Advertising Consultant’s job function is to serve as the primary internal representative for each dealership account and to supervise all day-to-day agency activity on their accounts. The Advertising Consultant serves as the internal “hub” relative to each respective Account Team. This is a position which requires a proactive mindset to plan ahead, anticipation of daily and monthly needs, and address dealership planning or advertising concerns when they arise. This position acts as an advertising consultant for the various dealership affiliates and reports directly to the Director of Marketing and Advertising with Berkshire Hathaway Automotive Marketing.
Fully conversant with all aspects of Berkshire Hathaway Automotive Marketing’s ecommerce efforts, including website updates, eNewsletters, and eMail campaigns
Manage these efforts as requested/required at the store level, provide follow up and resolve any problems or opportunities that are presented
Coordinate production activities with outside advertising agencies for on time delivery of production materials by agency to media vendors
Be expert in all Federal, State, and local laws with respect to automotive advertising and review all messages and campaigns for compliance
Maintain a standardized budget system that will be utilized by all stores, Berkshire Hathaway Automotive Marketing, and to trigger all media purchases with media buying agency
Coordinate and lead regular planning meetings between store leadership, agencies, and the media buying agency to put together strong marketing plans that are able to be executed with precision
Implement early buying practices to maximize media spend efficiency
Manage the internal and external process necessary for scheduling, obtaining approvals, and producing ads
Assist media service team with strategy and media analysis as needed
Build and maintain dealership relationships including managing direct accounts’ strategic advertising plan, production and schedules. The Advertising Project Manager serves as each assigned store’s “marketing expert”
Education and/or Experience:
Bachelor’s Degree in Advertising, Marketing, Broadcasting/Communications, Public Relations or related field.
Proficient in Microsoft Office Suite programs including Excel and Word.
5 years corporate marketing and/or advertising agency experience preferred
Experience collaborating and communicating effectively with internal and external clients
Experience in the automotive industry a plus
Ability to manage multiple projects by multi-tasking, effective time management and prioritizing workload
Ability to adjust set priorities and adjust workflow as required
Excellent communication, attention to detail and organization skills
Strong client service ability and win and maintain confidence of store leadership
Excellent presentation, negotiation and communications skills
Experience with marketing and advertising software for client and project management a plus
Interest and working knowledge of automotive sales and business principles
Ability to travel to out-of-state dealership clients as needed
Fast paced work environment
Paid training and development
Career growth opportunities
Medical and dental coverage available after orientation period