Berkshire Hathaway Automotive

Search Engine Marketing Specialist (SEM)

US-TX-Irving
# of Openings
1
Client
Berkshire Hathaway Automotive

Overview

Berkshire Hathaway Automotive is one of the nation’s largest automotive groups, providing many opportunities for our family of employees. Berkshire Hathaway Automotive is currently seeking an SEM/PPC Specialist to collaborate with our team in the management of paid digital marketing campaigns for a nationwide group of automotive dealerships.

Responsibilities

The primary responsibility of the SEM specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by:

  • Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Facebook, YouTube, etc. through internal bid management tool.
  • Building effective Facebook / Paid Search campaigns.
  • Managing Remarketing/Display campaigns in Google Display Network and third party platforms.
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.
  • Providing feedback regarding landing pages and display ads.
  • Working with dealership representatives to implement new campaigns and to scale existing campaigns in to new areas of opportunity.
  • Preparing presentations summarizing campaign performance to present to dealers.
  • Preparing campaign proposals and make recommendations to dealer representatives and dealers.
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums.
  • Evaluating budget levels and provide recommendations.
  • Measuring and optimizing campaigns to meet internal KPIs.
  • Acting as one of the resident digital marketing experts.

Qualifications

Education and/or Experience

  • Bachelor’s degree preferred, equivalent experience accepted
  • Minimum of 1 year managing paid digital campaigns, 2 years preferred
  • Working experience managing social media campaigns preferred
  • AdWords certification required within 30 days, current certification preferred

Skills/Knowledge

  • Intermediate knowledge of Microsoft Excel
  • Basic knowledge of all other Microsoft Office programs
  • Comfortable using Google Analytics or similar analytics platform
  • Mathematically inclined
  • Excellent communication skills, both written and verbal

 

Benefits

  • Competitive compensation
  • Fast paced work environment
  • Career growth opportunities with management potential
  • Medical and dental coverage available after 2 month period
  • Paid vacation
  • 401(k) after 6 month period

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed